This blog is the first in a series of articles dedicated to outlining the forthcoming influx of wireless and mobile devices, their impact on the network, and ways to prepare for successful integration. We'll look at what devices to expect, how many devices to expect, and how to plan your network design for this new wave of devices. We will begin our discussion with the "Internet of Things."
In April 2014, an independent study sponsored by the EMC Corporation1 predicted that the digital universe would swell to a staggering 44 zettabytes or 44,000,000,000,000,000,000,000 bytes of information by 2020. In the era of the “Internet of Things,” when multitudes of electronic devices connect to the Internet and generate massive amounts of information, one question is on the minds of many IT Professionals: “How do we store that much stuff?” Naturally, the corresponding question on the minds of their business finance counterparts: “How are we going to pay for it?” Technological engineering advances certainly have helped. High density storage media that makes multi-terabyte magnetic drives possible, the ever-increasing density and capacity of tapes, and forays into the world of flash storage are all helping, but these innovations can only go so far. The massive explosion of data is driving the need for ways of “storing smarter, not harder bigger.” This brings us to the topic of data reduction.
At the 2014 Microsoft Worldwide Partner Conference, Tiffani Bova, Senior Vice President of Gartner Research, introduced us to a sales and marketing perspective labelled the “Experience Economy.” According to Ms. Bova, we’re currently in a world in which productivity workers have access to the “Internet of Everything: People, places, devices, and technology.” Today’s consumers fall into basically one of two categories: knowledge seekers and decision makers. Because of the tools of the Internet, most customers who visit our website, review our emails, and seek out our products are typically more educated and aware of what’s available. They are extremely knowledgeable on how the product operates and what features it has. They are looking for the vendor and provider that offers the best experience in delivery.
Remember that show called Fear Factor? Contestants had to decide to face their fears in order to win a cash prize. Some people would enter confined spaces that would then be filled with huge cockroaches, snakes, or water, you name it. Other contestants would face their fear of heights.